When you visit a casino, you expect to find games of chance and skill. You also expect to see a lot of money floating around, especially if you’re playing on the strip in Las Vegas where shuttle buses packed with tourists run 24 hours a day. But there’s more to a casino than gambling, and with the right marketing strategies, you can grow your business in the long run by expanding your offerings and attracting new audiences.

When it comes to the history of casinos, they’ve evolved over time. The first modern casinos opened in the second half of the 19th century as entertainment centers. Today, casinos can be found worldwide and offer more than just gaming tables and slot machines. They can include luxury hotels, cutting-edge technology, spas and health clubs, and award-winning restaurants.

The odds are stacked against you in most casino games. That’s why you won’t see any clocks on the house floor and why dealers don’t wear watches. Casinos want you to lose track of time and keep playing, so they make the games with the worst odds (like craps) the most attractive by amplifying them with flashing lights and colors.

If you’re not careful, you can easily spend more than you intended to at a casino. To help you avoid that, set a budget before you start playing and stick to it. You can also try to limit your losses by setting up more frequent cash out points, so you don’t burn through all of your chips in one session. And don’t let your smartphone distract you—research has shown that it can decrease your chances of winning.

As the popularity of e-sports continues to climb, many casinos are looking for ways to expand their offerings and reach new markets. By partnering with e-sports teams and platforms, casinos can expand their brand and attract younger audiences who may not have visited a traditional casino before.

Guests can also experience the thrill of gambling from home with the help of virtual reality and augmented reality. By creating immersive experiences, casinos can draw in new guests and create an even more exciting atmosphere for those who are already familiar with the gaming environment.